Millions of sellers at over 500,000 companies beat their number with Apollo

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Apollo

Digital marketing is the online promotion of products and services.  

Digital marketing is performed either by paying for online advertisements, or alternatively by online marketing and communications activity via email, social media, content creation, and search engine optimisation (SEO).

Digital marketing

An online platform that manages your email marketing.  The key differentiator is the delivery rate.  A poorly rated platform will have high levels of email rejection.  A good platform will have +90% delivery success rate.

The goal for effective marketing is to have a single version of the truth; one database where you have a 360 degree view of the customer or prospect, know how many times they have been emailed, met with you, or been phoned, what they look at when they look at your website, how long they spend, and indeed what the history of the purchase relationship is, along with other key marketing metrics.

The best email marketing solution will integrate well with your CRM (Customer Relationship Management software) so you can get that single version of the truth.

Email marketing software

GDPR compliant listings of email addresses of companies - often filtered down to criteria such as profile of company, likelihood of need for your product, and where they are in the buying cycle. 

B2B email lists

Sales enablement delivers higher sales volumes, greater levels of opportunity conversions, and overall increased sales efficiency.

Sales enablement can be provided by internal sales and marketing functions, external advisory and consulting services, and / or by platforms and technologies that enable insights into sales performance, and identify behaviours, strategies, and  approaches to improve sales efficacy.

Sales enablement is a cornerstone of a company's GTM or Go To Market Strategy.

Sales enablement services can be in the form of people (e.g. Sales Development Representatives - SDRs), process (improving sales processes), or technology (platforms provided or operated to support sales growth).

Sales Enablement

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