No vendor can afford to appear everywhere: in every market research report, maintain profiles in every review platform, participate in every tech conference, or indeed appear at the top of search results or relevant AI prompts. There will be brilliant sales prospects that the vendor will miss. 

Similarly, no tech buyer can go everywhere and read everything: market research reports, review platforms, all the tech conferences, plus of course see all search engines and AI prompt results. There will be brilliant vendors missed.

Hifo is where all vendors can afford to be, and where all buyers can quickly understand what they do, who their competitors are, and what makes them different or better.

Hifo offers accurate listings, side by side comparison, and advanced search features.

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Hifo

Hifo is the B2B portal designed for technology buyers. CLICK on "Information Portal" to find hifo's competitors for this offering. CLICK "Compare" to compare one company with another.

A website that provides factual information on any subject

Information portals provide quantitative and qualitative data, and can vary from being strategic, so companies can understand what is going on in their own and customer sectors, to being more focused on specific business information needs, such as identifying, for example, which companies in which sectors may be potential customers, along with possibly also including the information confirming who the initial key contact points would be.

Information Portal

Hifo's enables the complex technology landscape to be easily navigated, and the better companies to be more easily discovered.

A database of companies designed to help you find the company you need.  

A marketplace of companies, products and services, that facilitates the research and selection process for buyers.

Business directories have evolved from the old school business directories, into online data bases, which are either built centrally by a company, or are built via a network, where individuals log company details, in order to be sure that their company can be compared with the best providers in a market place.

Company database search providers are generally sector specific; there are very few company databases that are able to cover all sectors and all products.

A company database will by definition be structured, so that someone searching can slice and dice the data, in order to find the firm, and the service that is needed.

Search engines do not provide a database as such: search engines though will use their "spiders" to crawl over the web, extracting information from company websites and pulling results from company databases that are published to the internet.

Each time you do a search engine search, you will get a listing of results, but they are not clearly categorised or structured, and it can take some work to actually find what you need.

Online business directory

Hifo provides a knowledge framework that enables good companies to position themselves so that they can be easily compared with the competition.

Putting the emphasis on capability, not salesmanship.

A framework that enables knowledge to be presented and structured in a useful and efficient way  

Knowledge framework

Hifo is the B2B platform that is focused on providing the intelligence that enables the technology buyer to research faster, and discover companies they otherwise might have missed.

Providing the information needed to drive company growth, identify strategic opportunities, and manage supply chain risk. Key use cases are for corporate sales, marketing, procurement, finance, and investment functions. 

B2B data service providers source information from public and private sources.  GDPR compliance is a requirement: with regard to personal data, data owners must have consented or 'opted in' for their data to be shared.




B2B data

Hifo is a new digital marketing tool.  Beyond GTM strategy, hifo provides the MTY or the "Market To You" approach, where the buyer researches and then reaches out to the vendor direct.

Digital marketing is the online promotion of products and services.  

Digital marketing is performed either by paying for online advertisements, or alternatively by online marketing and communications activity via email, social media, content creation, and search engine optimisation (SEO).

Digital marketing

Hifo provides clear definitions of the core service and product offerings of companies by sector, enabling fast effective research, and precise listings of companies by function.

Providing competitive advantage to companies by market research insights into competitor and service provider landscapes.  Empowering companies to know who their customers are, and who their new customers should be.  Enabling companies to have the knowledge and expertise to make the right procurement and supply decisions, so that they select the best business partners to enable stability, profitability and growth.

A key element of Market Research is competitor analysis, where insights into competitor pricing, marketing, and product strategies, are researched, and then can inform strategy adjustments. Competitor analysis can uncover market opportunities where the competition can be outperformed, and additional income streams / product or service areas can be identified.   Key to competitor analysis is also an understanding of threats that your competitors pose to your business and your market position. Competitor analysis will then accordingly inform marketing, product development, and business strategies moving forward..

Market Research

Hifo makes the research easy, and provides a shortlisting tool. Hifo's "Compare" function lets companies be seen side by side, with offerings, and differentiators clearly displayed.

A portal that facilitates and enables the procurement process, for  companies, charities, or governmental organisations.

Procurement Portal

Tech buyers research and select the companies they are interested in. No friction. No cost. Hifo delivers completed enquiry forms direct to the nominated email address.

Providing your company with the business leads that are right for you; the leads that will become your customers.

Lead generation

Hifo enables the technology buyer to be well informed about what a technology service vendor does, reducing the need for sales spiel, and enabling the good conversation to start.

Sales enablement delivers higher sales volumes, greater levels of opportunity conversions, and overall increased sales efficiency.

Sales enablement can be provided by internal sales and marketing functions, external advisory and consulting services, and / or by platforms and technologies that enable insights into sales performance, and identify behaviours, strategies, and  approaches to improve sales efficacy.

Sales enablement is a cornerstone of a company's GTM or Go To Market Strategy.

Sales enablement services can be in the form of people (e.g. Sales Development Representatives - SDRs), process (improving sales processes), or technology (platforms provided or operated to support sales growth).

Sales Enablement

Hifo enables an immediate understanding of a complex tech vendor landscape, the players in a certain sector, and how companies compete via the service offerings they provide.

Delivering actionable insights into a competitor landscape: driving decisions on market strategy, enabling market penetration, enhancing customer centricity and loyalty, grow service offerings, and revealing market disruptors.

Enabling the right marketing decisions to be made, and avoiding poor investment decisions.



Market Intelligence includes Competitor Intelligence, which is informed by competitor tracking, and identifies potential risks and threats posed by competitors.    Competitor Intelligence allows for benchmarking of performance and growth.


Market Intelligence

At Twistag, we deliver amazing digital products. 

Our tailor-made, product-focused approach guides every design and technology decision we make. 

Whether it's a small app or a platform for millions of users, our design team crafts your product for scale and engagement. 

We bring digital products to life through cutting-edge engineering & technology. 

Our expertise spans across web and mobile applications, e-commerce, AI solutions, and custom integrations. 

We partner with top-tier brands and have a diverse portfolio that showcases our ability to launch products that solve real problems.

Twistag

A remote strategy, design and development bureau building amazing digital products. 

We want to make our clients and partners successful and grow together, always aiming for win-win solutations.
We help you to adopt digital technologies with DevOps and Agile practives.

For your convinience, you need more than just technical excellence.
We have the ability to:
1. Discover your problem
2. Design a solution that fits your business
3. Develop software solutions
4. Deliver expected results
5. Diagnose performance and other issues
6. Draw-in feedbacks, reports, performance etc. and centralize them
7. Document learnings

We call this the 7D Solution Model, but it's really just a complex process that we simplified for you to manage IT development and operations comfortable.

Lionence

We develop and transform digital business with convenience in mind.

CERTIFICATE-2.pdf

IT is the world of Information Technology, and covers everything to to with computer hardware, computer software, information stored on computers, whether in the cloud, or on premise in your own data centre.

IT includes storing, processing, creating or changing data on a computer system - from managing your company accounts, to running your company factory, to creating amazing films, music, art and literature.

IT is at the heart of our world - with applications getting easier and faster to use, and doing more and more for us.

From smart fridges, to smart houses to smart cities - the beauty of efficiency and automation, versus the worries over data privacy, camera surveillance, and govt needs to know, versus an individual's right to privacy.

From cyber currency to cyber crime, from information clarity to online manipulation, troll farms, the dark web, and cyber crime.

This is all the area of IT.

A broad and fast evolving category of services, as technology developments enable ever more powerful insights into data.  Business information services include offerings from company database search services, to company directories, to market research, competitor analysis, lead generation, marketing and sales support.

Business information services

Both online and in print.
Books, newspapers, magazines.
Websites and information services.
Fact and fiction.
Arts and sciences.
Informing, educating, and keeping you entertained!

Publishing

Services to companies to help them  promote and sell their products or services.

Enabling their markets to understand their offerings, understand what it is that differentiates them from the competition.



Advertising, marketing and PR

Procurement

Providing transparency to the technology vendor landscape.  Making it clear who does what, and how a company is different or better.

Hifo

Hifo

England, United Kingdom

Estremadura, Portugal