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Engineering ideas to improvise lives, NeoSOFT over the past 25 years, has empowered ambitious change-makers around the world with sustained digital capabilities. We are a trusted Digital Engineering and Enterprise Modernization partner with offerings that enable our clients’ by creating a unique competitive advantage. While leaving room for continuous enhancement, NeoSOFT has leveraged the most in-demand technologies, methodologies, and framework components, for solving important client challenges. Combining deep technical competencies and industry experience, we ensure robustness, extensibility, and continuity in the solutions we deliver.

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NeoSOFT

Creation, coding and development of software for business applications and mobile apps; providing technology solutions and consultancy services to assist application development.

Application development can use Waterfall or Agile methodologies.

Core to the Agile methodology, is DevOps where the Software Development and Live Business Environment Operations teams are joined, rather than being siloed, and where there is continuous deployment of updates, and automated software testing.

Application development is also referred to as custom software development.

The application development process includes
- a discovery phase
- confirmation of high level functionality
- estimation of development costs
- design of the UI / User Interface aka GUI / Graphical User Interface or the front end of an application
- design and architecture of the back end of the application
- specification of the technology stack
- ensuring best security standards and practices
- development of the prototype
- testing
- release to production, often as an MVP / Minimum Viable Product

Application development

Digital Transformation is the process of transforming a company's business processes alongside selecting, implementing and leveraging best fit technology solutions to enable those processes to deliver increased value, efficiency and profitability.  Also referred to as IT Transformation.

A central element of digital transformation is effective project and programme management.

Working back from required business outcomes, determining the approach, technologies, and partners needed to assist in the realisation of those outcomes.

Effective project and programme management is not just about following a methodology or framework, such as Prince2 or Agile, it is about team leadership, team work, collaboration, and strong relationships.


Digital Transformation (DX)

Systems and services related to getting value and competitive advantage from your company data.  Analytics can be descriptive, diagnostic, predictive, or prescriptive.

Data analytics applications include marketing, portfolio, risk, people, software, and digital analytics. 

**Marketing optimisation analytics**

Determining how effective marketing campaigns are and guiding marketing decisions and strategy

**People analytics**

Analysing behavioural data to understand how people are managed, how they perform, and helping improve the Human Resources function within organisations, and ultimately the overall performance of the company itself.

**Portfolio analytics**

Using analytics to understand value and risk in a portfolio - be it of lenders, stock holdings, financial holding etc. - and then drive strategy to minimise risk and optimise returns.

**Digital analytics**

Analysing "digital data" relating to computerised and internet activities.  Digital data includes user clicks, user behaviour, keyword searches, etc.

**Security analytics**

Analysing data either on premise or in the cloud to flag cyber threats, cyber threat actors, cyber attacks, and to deliver post breach forensics on an attack.

Data Analytics

Providing technology, services and support for Business Process Outsourcing or BPO: where business functions and processes are outsourced to a third party.

BPO is performed for reasons including increasing efficiency of operations, reducing costs, and gaining external expertise and competitive advantage.

BPO can be for the repetitive transactional elements, or can include entire business functions.

Outsourced business processes can be performed purely by remote teams, or remote teams and a combination of Robotic Process Automation / RPA and Artificial Intelligence / AI, or can be performed purely by RPA and AI with internal functional oversight.

BPO can be performed for any business function, including both operational functions common to all businesses, including Finance, Sales, Marketing, IT and Technology, Legal, Human Resources / HR, Customer Service, Public Relations / PR, but also creative and IP generative functions, such as software development, branding, and product design.

By outsourcing business processes, a company can leverage both the experience and technology implemented efficiencies of the specialist: avoiding the costs of recruitment, employment, and avoiding the cost re-inventing the wheel for common functions, enabling a business to focus on the service and product offerings that deliver the core value to the client.

Business Process Outsourcing - BPO

Finding the right person for the technology related role that you need to fill. 

This can be for the senior level: executive search, resourcing, and advisory functions, so that the right IT leadership is secured to support and enable effective IT transformation and delivery for your business, or for the full range of technical roles including IT infrastructure, developer, and IT support positions.

From software developer to project and programme delivery roles, to CIO advisory; full time and/or fractional work: all elements of technology recruitment.

IT Recruitment

UI is the term used for the design and layout of the User Interface.  

UX is the term for the user experience.  A well designed user interface will deliver a great user experience. 


The UX and UI are at the heart of digital transformation. 

Moving from legacy systems and applications that are challenging to use, and business limiting more than business enabling, to systems that are seamless, intuitive, and enjoyable to use.

The core of the user experience will ultimately be driven by the system architecture, but the UX detail needs to be defined alongside, or even in advance of the user interface. It is the role of the system designer to think not just define the required steps of the user experience, but also to be aware of, and account for, "corner cases" that could result in a failed operation or transaction.


UI stands for User Interface, which refers to the visual design and layout of an application or website. UI design includes elements such as buttons, menus, forms, images, and other graphics that a user interacts with when using the application or website. The goal of UI design is to create a visually appealing and intuitive interface that helps users complete their tasks efficiently.


UX and UI : Digital Product Design

AI as a Service / AIaaS - pronounced "ace" is a platform that ingests and analyses specific known data sets, and then provides output that meets confirmed quality criteria, and provides certainty, where required, with regard to IP sources and ownership.


Generative AI platforms are trained on, and ingest large volumes of data from multiple sources.  The issue with this is that the factual integrity of the input, along with IP ownership of the input cannot be confirmed, which makes commercial usability and value of the output questionable.    

AIaaS platforms give control of the data ingested to the user - e.g. internal corporate documentation and contracts, specific website links - so that the IP ownership is known, the credibility of the sources are confirmed, and accordingly the user can know the allowable commercial use cases of the output.

Vertical AI - AI designed for a specific sector or vertical is typically an example of AIaaS.

AI as a Service - AIaaS

Providing technical and advisory services to enable Artificial Intelligence and Machine Learning to be integrated into business applications, be they Software as a Service / SaaS applications or applications directly provisioned and hosted on corporate networks.

AI and ML Integration

Everything from migration to cloud, to supporting different platforms including AWS, Azure, Google Cloud (GCP), and layered with managed services on top.

Cloud Managed Service Provider

Providing technology, services, and advice to support online sales.  

Ecommerce

IT is the world of Information Technology, and covers everything to to with computer hardware, computer software, information stored on computers, whether in the cloud, or on premise in your own data centre.

IT includes storing, processing, creating or changing data on a computer system - from managing your company accounts, to running your company factory, to creating amazing films, music, art and literature.

IT is at the heart of our world - with applications getting easier and faster to use, and doing more and more for us.

From smart fridges, to smart houses to smart cities - the beauty of efficiency and automation, versus the worries over data privacy, camera surveillance, and govt needs to know, versus an individual's right to privacy.

From cyber currency to cyber crime, from information clarity to online manipulation, troll farms, the dark web, and cyber crime.

This is all the area of IT.

The next-gen global technology company helping businesses to grow and thrive in the digital age.