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Creation, coding and development of software for business applications and mobile apps; providing technology solutions and consultancy services to assist application development.

Application development can use Waterfall or Agile methodologies.

Core to the Agile methodology, is DevOps where the Software Development and Live Business Environment Operations teams are joined, rather than being siloed, and where there is continuous deployment of updates, and automated software testing.

Application development is also referred to as custom software development.

The application development process includes
- a discovery phase
- confirmation of high level functionality
- estimation of development costs
- design of the UI / User Interface aka GUI / Graphical User Interface or the front end of an application
- design and architecture of the back end of the application
- specification of the technology stack
- ensuring best security standards and practices
- development of the prototype
- testing
- release to production, often as an MVP / Minimum Viable Product 

AI is now used extensively during all stages of the application development process, from UI and UX design and requirements definition through to development and testing to go live.  Furthermore AI is frequently imbedded in finished applications to deliver AI enabled functionality.

Application development

Digital Transformation is the process of transforming a company's business processes alongside selecting, implementing and leveraging best fit technology solutions to enable those processes to deliver increased value, efficiency and profitability.  Also referred to as IT Transformation.

A central element of digital transformation is effective project and programme management.

Working back from required business outcomes, determining the approach, technologies, and partners needed to assist in the realisation of those outcomes.

Effective project and programme management is not just about following a methodology or framework, such as Prince2 or Agile, it is about team leadership, team work, collaboration, and strong relationships.

Core to digital transformation is designing and implementing the correct Enterprise Architecture.  The most common methodology for implementing Enterprise Architecture is TOGAF (The Open Group Architecture Framework).  

Digital transformation are driven by the need to both enhance business competitive edge, and  / or the need to save costs and increase resilience, including for example the requirement to strategically upgrade or indeed migrate from legacy platforms such as IBM Mainframes.

Digital Transformation (DX)

Providing technology, services and support for Business Process Outsourcing or BPO: where business functions and processes are outsourced to a third party.

BPO is performed for reasons including increasing efficiency of operations, reducing costs, and gaining external expertise and competitive advantage.

BPO can be for the repetitive transactional elements, or can include entire business functions.

Outsourced business processes can be performed purely by remote teams, or remote teams and a combination of Robotic Process Automation / RPA and Artificial Intelligence / AI, or can be performed purely by RPA and AI with internal functional oversight.

BPO can be performed for any business function, including both operational functions common to all businesses, including Finance, Sales, Marketing, IT and Technology, Legal, Human Resources / HR, Customer Service, Public Relations / PR, but also creative and IP generative functions, such as software development, branding, and product design.

By outsourcing business processes, a company can leverage both the experience and technology implemented efficiencies of the specialist: avoiding the costs of recruitment, employment, and avoiding the cost re-inventing the wheel for common functions, enabling a business to focus on the service and product offerings that deliver the core value to the client.

A company from a strategic perspective can outsource non core activities, and retain core business activities, which relate to the central value add and IP of that organisation, in house.

Outsourced processes can be performed by individuals (e.g. virtual or remote assistants), teams of individuals, or by companies.

Business Process Outsourcing - BPO

Web development services and technologies to design, create, and manage websites, so that they deliver for your business, and perform well. 

Designing websites and website applications with strong UIs (user interface) and UXs (user experience) so that they are easy to use, appealing to look at, and well structured from a logical and business perspective.

And then, beyond the design and the function, there is the performance.  It is vital that a website is responsive and fast: this is a function of the hosting, the architected design, and the technologies and languages chosen to build it with.  If the website has business functions, then reliability and accuracy is mandatory.  Integrity of data is ensured by adhering to ACID design principles.

Finally there is the key element of security.  Websites need to be built in alignment with OWASP, and developer teams should have a "security first" approach to design, with assigned AppSec responsibilities.

Website Development and Support

Creating and selling computer software: whether for on premise, hybrid cloud, or cloud; whether created for commercial enterprises, not for profit, or for retail customers;  whether designed to run on a computer, a mobile device, a server, or cloud provisioned virtual hardware.

Computer software categories include:

- bespoke software designed for your needs: be it an app for your new start-up, a new website or an enterprise application for your business
- commercial off the shelf software (COTS) designed to be best in class for a specific business need or function.
- SAAS - software as a service - running from the cloud.  You don't need to do anything to support the software, you simply subscribe to the service.
- OS - operating software - the software that keeps your computer hardware, or indeed cloud hardware operating as it should
- PAAS - software that supports platform as a service - you don't need to look after the hardware, or the patching, or the provisioning, this is all done for you
- SASE - pronounced SASSY - the new software that 'virtualises' all the hardware and connectivity - so you never need to buy or look after a firewall again
- IoT - software written for IoT ("Internet of Things") devices running on programmable chips included on microcontrollers (MCUs), single-board computers like Raspberry Pi,  and specialized sensors and actuators

Standard core business software application types include ERP (Enterprise Resource Planning), MRP (Manufacturing Requirements Planning), CRM (Customer Relationship Management), Finance, Accounting, and HR - furthermore each business sector will have specific application types.

Core consumer software categories include gaming, gambling and social media as examples, but the total range of consumer software categories is vast.

The scope, function, and role of software applications is going through a generational change with the power of AI technologies.

Software Services

Implementing people, process, and technology solutions to help companies reduce the risk of cyber attack. Providing information and consultancy services to enable companies to be cyber secure.  

Cyber Security

UI is the term used for the design and layout of the User Interface.  

UX is the term for the user experience.  A well designed user interface will deliver a great user experience. 


The UX and UI are at the heart of digital transformation. 

Moving from legacy systems and applications that are challenging to use, and business limiting more than business enabling, to systems that are seamless, intuitive, and enjoyable to use.

The core of the user experience will ultimately be driven by the system architecture, but the UX detail needs to be defined alongside, or even in advance of the user interface. It is the role of the system designer to think not just define the required steps of the user experience, but also to be aware of, and account for, "corner cases" that could result in a failed operation or transaction.


UI stands for User Interface, which refers to the visual design and layout of an application or website. UI design includes elements such as buttons, menus, forms, images, and other graphics that a user interacts with when using the application or website. The goal of UI design is to create a visually appealing and intuitive interface that helps users complete their tasks efficiently.


UX and UI : Digital Product Design

Managing the commercial heart of your business.  Helping your company to find, develop, and retain the best clients and maintain the strongest relationships. 

Supporting your sales and marketing teams: providing them with the platform and insights that they need to win new clients and provide an optimal service.

Customer Relationship Management - CRM

We Engineer Software Solutions. We help you envision technology that powers the future of your business